Mayo pub spending surges by 210% after All-Ireland win 

Data shows All-Ireland finals fuel spend surge across pubs, restaurants, and fast food

AIB data shows spending in pubs increased 210% in Mayo in the days following the historic All-Ireland win. 

Consumer spending in Mayo across hospitality, restaurants, and fast food exploded in the wake of the county’s All-Ireland senior football win last month, with spending in pubs alone increasing over 210%, data from AIB’s Spend Trend shows.

According to the data, in Mayo, pub spend over the three days from All-Ireland Final day, Sunday, July 26, to Tuesday, July 28 was up 210% compared to the same period in 2025. 

Restaurant spend was 58% higher over the same three days versus the same time last year, while fast food spend rose 43%.

Across the month, sports store spending was up 138% year on year, as supporters stocked up on jerseys, flags, scarves and other gear.

On the day of the hurling All-Ireland final, where Limerick came out as winners, supporters increased their in-store spend in Dublin by 33% compared with semi-final day, while disappointed Galway supporters’ spend was down 6%.

Cork customers spent 20% more in Dublin on their semi-final day than Galway and Limerick customers combined spent in the capital on the final day.

Overall, the latest AIB Spend Trend shows that July was a strong month for consumer spending, with overall spend up 5% year on year and in-store spend also up 5%. Online spending was slightly lower, down 1% year on year.

Spending on accommodation during the month was up 9% while spending on restaurants was up 8%, and pubs up 4% compared to last year.

Spending in amusement parks and carnivals was up 9%, and entertainment spending was up 6%. 

Cinemas also had a strong July with average daily spend 13% higher than July last year.

Head of consumer at AIB Adrian Moynihan said sport played a “big role” in consumer spending during July with Mayo and Limerick winning the All-Ireland football and hurling finals respectively.

“We can see that feeding through into local businesses, hospitality and spending in many locations around big match days,” he said.

“The good weather also helped Irish tourism and leisure businesses, with more people choosing days out and breaks at home, while cinema spending remained strong thanks to some big releases.” 

The data was compiled from 81.4 million card transactions carried out by AIB customers in store and online during July. .