‘Ireland unrushed’ promotes slow tourism campaign to overseas markets

Overseas tourism is worth over €6bn annually to the economy

The campaign includes a specially created page on Tourism Ireland’s international website, highlighting ten ‘hero’ journeys which showcase slower-paced and more immersive holiday ideas to prospective overseas holidaymakers. File picture

Tourism Ireland has just launched its ‘Ireland Unrushed’ global campaign, going live in 15 key overseas markets. 

Encouraging visitors to enjoy journeying around the island of Ireland at a slower pace this summer and beyond, the campaign is beaming across leading video platforms, social, and digital channels. Now in its second year, the plan is to build on the success of last year’s campaign, aiming to reach over 100 million through publicity and advertising.