NFL's arrival to Ireland sparks 17% rise in social spending

For the day of the game, pubs across Dublin city centre posted a spending hike of 57%, while restaurants saw a boost of 20%

Minnesota Vikings' DeShon Elliott celebrates an interception during the NFL International match at Croke Park in Dublin, Ireland. Picture date: Sunday September 28, 2025.

The NFL's arrival in Ireland for its first official match sparked a spending bonanza in Dublin last week, new figures from Bank of Ireland show. 

Data released by the lender on Friday found that social spending across the weekend surged by 17% as American Football fans flocked to Dublin City, with retail spending also up by 6%.