Killarney businesses all sharing the same pressures and issues, says retail consultant Eddie Shanahan 

Mr Shanahan told Killarney Chamber it should consider inter-business collaborations to strengthen the town's overall brand

Mr Shanahan said the challenge is to build Killarney as a “superbrand” where competitors become community, with agreed brand values and strong performance standards.

Businesses in Killarney should avail of every opportunity to learn from each other and work closer together given that they encounter many of the same pressures and issues, retail consultant Eddie Shanahan said at a breakfast briefing hosted by Killarney Chamber of Tourism and Commerce.

Addressing attendees, Mr Shanahan told the gathering at the Killarney Plaza Hotel that they should consider collaborations to make the town a stronger overall brand that is greater than the sum of the parts.