Flowers, jewellery, dinner: Card data reveals Irish consumers' Valentine's spending habits

February 14 last year saw a 69% rise in cinema spending, pub spend increased by 27%, hotels were up by 17%, and gift card sales rose 23%

The new data from AIB reveals that Saint Valentine's Day was the second-busiest day of 2024 for florist sales after Mother's Day.

New spending data from AIB highlights the impact that Valentine’s Day has on consumers, with transactions at florists and restaurants expected to rise this week.

Analysing data on card spending by its customers, AIB said Valentine’s Day in 2024 was the second-busiest day of the year for florist sales, after Mother’s Day.