Off-license consumption fuelling rise in non-alcoholic drinks as demand for 0.0% alternative sees post-pandemic surge 

“In Ireland, after covid, on-license growth has been 33% per year, every year for the past three years – it has exploded."

Sales of non-alcoholic beer have soared in recent years, with new figures demonstrating a push amongst consumers to moderate drinking behaviour.

A new report by industry group, Drinks Ireland showed non-alcoholic beer sales rose by 18% in 2023, with growth accelerating even further in recent months through the increased availability of non-alcoholic alternatives in pubs, restaurants, hotels and in the off-trade.