Non-alcoholic beer sales up 18% as moderate drinking trend continues

Beer consumption down slightly last year 'in line with the long-term trend'

At an EU level, 7% of all beer sold is now a non-alcohol alternative.

Sales of non-alcoholic beer grew by 18% during 2023 as the public continues the trend of moderating drinking behaviour, a new report by industry group Drinks Ireland shows.

According to the report, beer remains the most popular alcoholic drink in Ireland holding nearly 43% of the market share.