Swift retribution: Eye-watering prices do hospitality businesses no favours

Business groups should look at the high prices they charge before asking for an extension of the reduced Vat rate, writes Cáit Caden

Pop-sensation Taylor Swift has highlighted the toxic relationship between the tourism industry and customers and how the Vat issue has never really been about protecting their best interests. Picture: Suzanne Cordeiro /AFP via Getty Images

Some of the most influential lobby groups in the country have vehemently argued the expected hike in hospitality Vat rate from 9% back up to 13.5% is going to hit consumers’ pockets and all they want is to prevent this from happening. 

However, this narrative is becoming harder to swallow when you look at the eye-watering prices some service businesses are charging.