IMI: Stand out in crowded market with progressive sustainability strategy

Organisations risk being left behind unless leaders step up as reformers

Companies that don’t take action risk being left behind by consumers, new markets and investors.

To state that embracing sustainability is critical for organisations across all industries is not a particularly original statement. However, far from being a box-ticking exercise or merely a response to increased stakeholder pressure, organisations should be embracing sustainability if interested in long-term business growth — with leaders proactively turning this challenge into an opportunity for competitive differentiation.

“Organisations who are leading through sustainability — and integrating sustainability, circularity and ESG into core practices — are not only unlocking new growth opportunities and building brand credibility,” says Mary Cronin, programme director for the Irish Management Institute’s Transformational Leadership in Sustainability programme.