Female stars dominate Ireland's sponsorship market

Industry is expected to surpass €200m in sponsorship deals this year despite cost-of-living crisis

Ireland captain Katie McCabe has jumped 12 places to top the list of most marketable personalities alongside boxer Katie Taylor. It follows Ireland's successful qualifying campaign for the FIFA Women's World Cup later this year. Picture: Stephen McCarthy/Sportsfile

Female sports stars continue to dominate Ireland's sponsorship market holding the top three most marketable personality positions according to analysis by Onside.

Ireland football team captain Katie McCabe holds the top spot alongside boxer Katie Taylor followed by fellow Olympian Kellie Harrington. Comedian Joanne McNally was fourth on the list. In its annual survey, Onside said 68% of industry professionals mentioned a female star as their most marketable personality.