John Daly: Business jargon and the corporate buzzwords that took hold in 2022

From 'low hanging fruit' to pain points' and 'hyperlocal' workplace jargon continues to thrive

‘Keep me in the loop,’ ‘team player,’ and ‘just checking in’ remain overused buzzwords.

It’s been a year where many of us ‘hit the ground running’ intent on chasing ‘low hanging fruit’  — but only if we had the ‘bandwidth’ and ‘synergies’ to really make it happen. 

In spite of the economic and political turbulence in our world this past year, workplace jargon continues to thrive. Adding new words and phrases to everyday speech, it offers a shared identity for organisations — a commercial shorthand said to ‘begin at the water cooler’ and finish up at the boardroom table.