Sales do not affect your rights as a consumer

It doesn’t matter when you buy, or for what price. Your rights as a consumer are the same whether there’s a sale on or not

File photo dated 20/11/20 of shoppers walking past black Friday sale posters. Nearly nine in 10 Black Friday "deals" could be found at the same price or cheaper earlier in the year, analysis by Which? suggests.

With the Black Friday sales over and the January ones still ahead, now is a good time to review exactly what your consumer rights are when you snap up a bargain.