Survey indicates short-lived spending boost and increasingly 'fragile' consumer sentiment

PwC’s survey found an increased consumer focus on savings, value, and sustainability, with 60% of people claiming to have increased their focus on savings and prices over the past six months.

A new survey has added to the growing evidence that the recent boost in consumer spending levels is likely to be short-lived, with the latest retail sales figures also beginning to support that theory.

New CSO figures showed retail sales volumes fell for the second month in a row in October, with Covid and inflation fears weighing on consumers’ minds.