When you’re buying online, how do you know that the product you’re ordering is any good? Checking the reviews is the obvious thing to do.
A survey from consumer organisationa few years ago found that 97% of shoppers rely on customer reviews to inform their purchases.
The only problem is that fake reviews are rampant on the internet.
The company can even help sellers get an “Amazon’s Choice” endorsement — and in less than a fortnight too.
- Is the reviewer being over the top about the product?
- Is the review too long or too short?
- Does it include specifics about the product?
- Does it repeat similar information and phrases?
Non-verified reviews indicate that the site can’t confirm where the reviewer bought that product, what price they paid for it or even if they bought it at all.