Fifa could sell €3.6bn share of commercial rights to outside investors   

Fifa seeking to capitalise on momentum generated by the World Cup in the US, Canada, and Mexico

Fifa president Gianni Infantino. Fifa is working on a plan to raise as much as €3.69bn from external investors as football’s governing body opens itself to outside investment for the first time. Picture: Bradley Collyer/PA 

Fifa is working on a plan to raise as much as €3.69bn from external investors as football’s governing body opens itself to outside investment for the first time.

Joshua Kushner’s Thrive Eternal is among potential backers for a new vehicle called Fifa Forward Enterprise that will house media and commercial rights, a person familiar with the matter said, asking not to be identified discussing confidential information.