Spar operator acquires Abrakebabra, O'Briens and Bagel Factory businesses

BWG Group expands into Ireland's quick service restaurant market, acquiring O'Briens Cafe, Abrakebabra, and Bagel Factory

New owners plan to add 25 new restaurant locations by 2030 in response to growth in foodservice demand.

Spar owner, the BWG Group, has acquired the trading businesses of the O’Briens Cafe, Abrakebabra and Bagel Factory as the food firm enters the quick service restaurant sector.

The retailer and wholesaler, which also operates the Eurospar, Londis, Mace and XL brands, said it plans to add 25 new restaurant locations by 2030 in response to growth in foodservice demand.

The quick service restaurant sector in Ireland now accounts for 37% of the total foodservice market.

The acquired business operates a network of 72 locations, comprising 47 O’Briens and Bagel Factory outlets, 17 Abrakebabra restaurants and eight Oasis of Taste Food Halls operated by more than 50 franchisees. 

BWG, owned by South Africa's Spar Group, operates more than 1,000 locations through local partners.

The three acquired brands hold a strong market share in the sector. Most recent accounts for Abrakebabra Investments Limited show a turnover of €11.07m for 2024, with the group reporting a net loss of €239,454.

The cafe and fast food sector is undergoing significant expansiontarget="_blank" rel="noopener noreferrer">. A number of US-founded food chains have launched here in recent years, including Wendys, Taco Bell and Popeyes.

John Moane, Group Chief Executive, BWG Group, said: “The O’Briens Cafe, Abrakebabra and Bagel Factory brands are all long‑established, trusted names with strong customer recognition and a proven franchise model."

John Moane, BWG Group Chief Executive.

"BWG Group sees significant opportunity to build on these foundations, supported by a highly experienced franchisee base with deep operational expertise and local market knowledge.” 

Following the transaction, O’Briens Cafe, Abrakebabra and Bagel Factory will operate as a single entity subsidiary of BWG Group with the existing management team remaining in place. BWG said future growth will be driven by increased geographical reach, enhanced digital ordering and delivery, and continued investment in new product development.