How to attract top talent in a competitive market

It’s never been harder for employers to attract top talent. Is a positive employer brand what it takes to stay ahead?

Team members from Aura Holohan, a business recognised by Great Place to Work for the eighth year.

Once upon a time all it took to attract top talent within the Irish market was money. Show the job market an employer who was willing to pay above industry standards and watch as workers flocked to earn more, paying no mind to company culture or at what cost the salary was received.

But things have changed, and as the Irish job market stabilises, trends are showing that attracting top talent in the middle of a skills shortage requires more than money. Flexible working, clear career progression, pension contributions, ethical leadership and positive company culture have all been listed as factors employees now consider before signing with a new employer.