Firm of comedian and podcaster, Joanne McNally, increases cash funds almost threefold

Joanne McNally's live podcast work injected fizz into the company’s accumulated profits as they increased by €181,256 to €856,349. File picture: Miki Barlok

Cash funds at the entertainment firm owned by one half of the podcast sensation, My Therapist Ghosted Me, Joanne McNally, last year increased almost threefold to €1.36m.

The second set of accounts filed by Ms McNally’s Prosecco Pig Ltd shows that the comedian’s live podcast work injected fizz into the company’s accumulated profits as they increased by €181,256 to €856,349.

The profits of €181,256 follow post-tax profits of €674,823 in the prior 17-month period from the date of incorporation on July 28, 2022. Last year, Prosecco Pig Ltd's cash funds increased by €885,535 from €475,057 to €1.36m.

Ms McNally is one half of the most talked about breakthrough entertainment acts of recent years with Vogue Williams where the two have capitalised on the popularity of their podcast, My Therapist Ghosted Me , with sell out live shows across the globe.

Launched in 2021, the podcast surpassed 300 episodes and 2.5 million monthly listeners, winning multiple podcast awards. In 2023 and 2024, the podcast toured globally, performing in New York, Sydney, and Dubai, culminating in five sold-out nights at Dublin’s 3Arena.

Ms McNally is currently adding to her company’s coffers with an extensive solo tour and was performing in Dubai earlier this week and will be performing a sold out show in Chester, England this Thursday night with a number of sold out shows in London’s Eventim Apollo next week.

The Dubliner will also be performing a string of Irish dates across November, December, January and February with a number of dates for Dublin’s Olympia Theatre already sold out.

During 2024, Ms McNally drew a €40,000 salary from the company which was double the €20,000 salary for the prior period. At the end of 2024, the company owed Ms McNally €174,069.

Figures from trade industry journal, Pollstar for the 3Arena from November 2023 to November 2024 show that five sell out My Therapist Ghosted Me shows generated €2.36m at the box office in the 12 months before a combined audience of 39,873 and box office would be shared by artists, venue, promoter and ticket seller.

Vogue Williams

Separate accounts filed by Vogue Williams’s Howth Media Ltd in the UK earlier this year show that cash funds last year rocketed to €3.71m on the back of her successful podcast double act work with Ms McNally.

Accounts filed by the Dubliner’s Howth Media Ltd at Companies House in the UK show that cash funds more than doubled from £1.29m to £3.22m (€3.71m) in the 12 months to the end of July 2024.

During the same period, the company’s accumulated profits increased by £191,139 from £2.46m to £2.65m.

The company recorded the increase in profits after declaring a dividend of £539,015 to owner, Vogue Williams.