WhatsApp to bring in ads in bid to monetise 1.5 billion users 

WhatsApp will also be rolling out Channel subscriptions where people can pay for “exclusive updates” from the people or companies they follow

WhatsApp said that it will be placing ads in the Status section of the app as well as promoting certain channels with companies able to pay for prominent placement in either sections.

Communications app WhatsApp is to begin rolling out ads as its parent company Meta pushes to further monetise the platform.

Facebook, which would go on to become Meta, purchased WhatsApp in 2014 for $19.3bn (€16.7bn). Users originally had to pay a $1 annual fee to use the service but this was removed after the acquisition.