Regulator warns Shein to act on 'fake deadlines and fake discounts' or face heavy fines

The Chinese retailer has one month to rectify the issues or face the consequences.

Shein has been warned it could face fines if it continues breaking EU consumer law

Shein has been warned it could face fines if it continues breaking EU consumer law, with Ireland’s Competition and Consumer Protection Commission (CCPC) hitting out at consumers put “under pressure by fake deadlines or misled by fake discounts”.

The Chinese retailer, which has expanded rapidly in recent years through its bargain online fashions, has one month to rectify the issues or face the consequences.