Yoplait seeks injunction over next week’s Danone ‘Skyr’ launch in Ireland

Yoplait claims that the 'get-up', or packaging, of the Danone Skyr 'Icelandic style' yoghurt is so similar to Yoplait 'Skyr' product that consumers are likely to be confused 

Yoplait claims Danone is piggybacking on the goodwill it has built up in its product. File picture

Yoplait is seeking a High Court injunction over a rival’s plans for an Irish launch next week of an allegedly confusingly similar product to its “Skyr” natural yoghurt.

Yoplait Ireland Ltd is suing Nutricia Ireland Ltd, the Irish subsidiary of Danone, over alleged “passing off” the product.