Rob Lowe on why it's cheaper to bring 100 people to Ireland than to produce in Los Angeles

Irish film industry production surged by 33% in 2024 as tax incentives and talent continue to attract global shoots

Criticising Hollywood’s low film industry incentives, Rob Lowe said that bringing 100 Americans to Ireland costs less 'than to walk across the lot at Fox, past the sound stages, and do it there'.

If the Irish film industry needed validation from an esteemed source, veteran actor Rob Lowe’s recent comment that “it's cheaper to bring 100 people to Ireland” than his native LA will surely have gladdened hearts at Ardmore and Troy Studios. 

Criticising Hollywood’s low film industry incentives, he repeated that bringing 100 Americans to Ireland costs less “than to walk across the lot at Fox, past the sound stages, and do it there”. In a recent episode of his podcast - Literally! With Rob Lowe - where he was joined by his former Parks and Recreation comedy series co-star Adam Scott, Lowe explained why he opted to film his game show, The Floor, in Dublin rather than California.