Guinness raids Irish reserves to ease shortages in Britain

Security stocks being used to ease pressure on publicans in Britain who have struggled to keep up with demand
Guinness raids Irish reserves to ease shortages in Britain

Some landlords have reportedly been using ration cards to ensure every customer gets a fair share of the stout.Picture: Benjamin Cremel/AFP via Getty Images

Guinness is raiding its reserves in Ireland to boost shipments to Britain, where a social media-fuelled surge in demand has left some pubs facing shortages.

The reserves — known as security stocks — are usually earmarked for Irish customers but are now being used to ease pressure on publicans in Britain who have struggled to keep up with new fans after a marketing push in recent years.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited