TikTok partners with Guaranteed Irish to launch online shop in Ireland

New partnership will see local Irish sellers and creators sell directly through shoppable content on the app

The partnership will see Chapters Bookstore, Cocoa Brown, and Smooth Company among those selling through TikTok Shop beginning this month.

Social media giant TikTok has partnered with Guaranteed Irish to launch its online shop in Ireland.

TikTok Shop, open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, allowing local Irish sellers and Irish creators to sell directly through shoppable content on the app.