Ballooning costs in focus for Google owner Alphabet as Big Tech kicks off earnings week

At a developer conference in May, Google widely rolled out AI-powered summaries in Search and beefed up its Gemini AI model to better compete with services from OpenAI and Microsoft. Pic: AP Photo/Jeff Chiu, File
Google parent Alphabet is expected to report a nearly 14% rise in quarterly revenue, its fourth straight quarter of double-digit growth, driven by steady demand for its artificial intelligence-powered cloud computing services and an uptick in the ad market.
The search giant's second-quarter report on Tuesday, the first among the Big Tech companies this season, could offer further insight into the uptake of AI services, as well as the rising costs associated with the new technology.