Apple shares down despite unveiling raft of AI features

Apple chief executive Tim Cook speaks during an announcement of new products on the Apple campus in Cupertino, California. 

Shares in tech giant Apple dropped nearly 2% after the company unveiled its long-awaited AI strategy which will see it integrate its new "Apple Intelligence" technology across its suite of apps.

In the nearly two-hour long presentation at Apple's annual developer conference on Monday, executives including chief executive Tim Cook touted how voice assistant Siri would be able to interact with messages, emails, calendar, as well as third party apps. Siri will be able to write emails and change the tone of voice to suit the occasion.