Netflix set for more subscribers with push into US live sports and events

Streaming service to show a boxing event between Jake Paul and Mike Tyson, which 'could be the most watched boxing match ever', analyst says

Netflix shares are up 33% year-to-date on expansion plans.

After Netflix's success with advertising-supported subscriptions, bulls are wagering the video-streaming giant’s efforts to foray into live events and sports will drive the next leg of stock-price gains.

It would be another example of how aping the traditional TV model is paying off for the $280bn (€257bn) company. Moving into the kind of programming that has historically been the purview of linear television could well be the catalyst that drives the stock back to the record peaks of 2021.