Renault benefits from electric car sales even as rivals cut prices

The electric car market is slower than the manufacturer anticipated two years ago

The Megane E-Tech. Renault hopes a string of 10 new product launches this year will help draw more customers.

Renault is benefiting from robust pricing and cost discipline amid continued demand for a range of models such as the electric Megane E-Tech, even as rivals suffer from a slower electric-vehicle market.

“We are sticking to a policy of stable prices,” chief financial officer Thierry Pieton said. “We have managed to lower costs by quite a bit — our new models come at a higher margin for us and at a lower price for our customers.”