Primark puts renewed focus on physical stores in investments in Britain and US

Retailer to revamp existing stores and open new outlets in a refit that will cost at least €117m this year

Primark-Penneys to invest £100m in stores.

Primark-Penneys is focusing on Britain and the US for its next round of growth, revamping existing stores and opening new outlets in a refit that will cost at least £100m (€117m) this year. 

Primark, which has a total of 439 stores around the world, notably relies on its physical outlets to generate the vast bulk of sales. It has, however, extensively trialed "click and collect" sales, while some rivals have developed full online sales, and the new investment by Primark likely underscores its belief in operating physical stores.