Austria's Red Bull tops €10bn in annual sales despite slower growth

Red Bull’s beverage sales continue to be the main driver of growth even as the company expands its portfolio of sports investments.

Dutch driver Max Verstappen won a third-consecutive Formula 1 championship title last year for the team owned by Red Bull. Pic: AP Photo/John Locher

Red Bull’s net sales exceeded €10bn for the first time last year, helped by rising demand for its energy drink.

The Austrian company sold more than 12 billion cans of the caffeinated beverage, a 4.8% increase from 2022, according to selected metrics published on its website. The pace of expansion slowed from two years of double-digit increases.