Unilever sells Q-Tips and Timotei to focus on 30 key grocery products

The Elida Beauty sale would be the second time in a year that Yellow Wood buys non-core brands from Unilever

Unilever is to focus on 30 key products which account for 70% of its sales.

Grocery and consumer goods giant Unilever said it would sell Elida Beauty, which includes Q-Tips, Brut, and Tomotei, its non-core beauty and personal care division, to US private equity firm Yellow Wood Partners. 

The financial terms of the deal were not disclosed.