'Optimistic' 2024 for hotels as Taylor Swift and Coldplay concerts drive demand

Hotels expect to benefit as fans flock to see Taylor Swift in June. AP Photo/Natacha Pisarenko

There is an “optimistic outlook” for the hotel industry going into 2024 with forward bookings showing strong months ahead with several much-anticipated events to come throughout the year, property advisor Savills Ireland said.

According to the company, following years of instability where the industry showed resilience, it bounced back over this year despite ongoing challenges such as the aftermath of the pandemic, the fallout from the war in Ukraine, and inflationary pressures.