Irish media and entertainment market to grow to €6.1bn as mobile advertising increases

Revenues in Ireland’s 'internet access' industry to be worth €2.2bn by 2027, with mobile advertising overtaking broadband revenues to reach €819m, according to PwC

Ireland’s video-on-demand market is predicted to  reach €433m. 

The value of the entertainment and media industry in Ireland will grow from €5.1bn at present to €6.1bn by 2027, helped by increases in mobile advertising and video subscriptions, according to PwC.

Its global entertainment and media report covers internet, outdoor advertising, video on demand, TV subscriptions and licences, music, radio, podcasts, video games, films, newspapers, books, and magazines.