Bud Light-brewer rebounds from US culture war over transgender ad

Promotional video by transgender social media personality Dylan Mulvaney sparked calls for boycott by right-wing groups which in turn caused backlash by Mulvaney supporters and a drop in Bud Light sale volumes

Dylan Mulvaney said she felt abandoned by Bud Light after facing 'more bullying and transphobia than I could have ever imagined'. 

Anheuser-Busch's profit growth beat analysts’ expectations as a slump in the US sparked by a Bud Light marketing fiasco was offset by strength in other key markets.

Earnings gained more than 20% in Brazil, China and Colombia in the second quarter, counterbalancing a 28% plunge in the US. Global sales growth was just ahead of estimates, and the company maintained its 2023 profit guidance. The shares rose as much as 5% in Thursday's trading session.