Zara and H&M among retailers cashing in on Barbie craze despite cost pressures

Hospitality is also tapping into the Barbie hype as Hyatt Hotels and Hilton are offering Barbie-themed hotel suites in cities including Bogota, Colombia, and Kuala Lumpur, Malaysia

Apparel and footwear brands from H&M to Primark, Gap and Crocs have launched Barbie collections.

Shoppers have flocked to popular retailers around the globe including Zara and H&M to snap up Barbie paraphernalia ahead of the film's release this weekend.

Cost-of-living pressures have led to consumers spending less amid soaring prices, but retailers are jumping at the opportunity to persuade shoppers to buy more expensive items and boost their revenues.