Apple quietly working on Ajax to take on ChatGPT and other AI rivals

Apple shares gained more than 2% to attain a record high of $198.23 on the back of news of its AI effort

Ajax is Apple's new framework to create large language models — the AI-based systems at the heart of offerings like ChatGPT and Google’s Bard. Stock picture: Getty

Apple is quietly working on artificial intelligence tools that could challenge those of OpenAI, Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.

The iPhone maker has built its own framework to create large language models — the AI-based systems at the heart of new offerings like ChatGPT and Google’s Bard — according to people with knowledge of the efforts.