Half of Irish customers less interested in online shopping

Hassle associated with returning items bought online cited by 55% of people in survey

The research was conducted by Amárach Research on behalf of Penneys for the second edition of the company’s Pulse of the Nation Index.

Nearly half of customers in Ireland are now less interested in shopping online with the hassle of returning items among the main reasons, new research shows.

The research was conducted by Amárach Research on behalf of Penneys for the second edition of the company’s Pulse of the Nation Index. As part of it, 1,200 people were surveyed on their online shopping habits and whether their interest in it has decreased.