Guinness triples production of zero-alcohol stout amid shifting consumer tastes

Guinness 0.0 was launched in 2021 and the company forecasts it is on course to account for 10% of all Guinness sales on the island of Ireland in the coming years

Guinness will almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks (Aerial Photography Ireland/Andres Poveda/PA)

Guinness will almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks.

Owners Diageo has invested €25m in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets.