JD Sports gets boost from young shoppers unburdened by cost pressures

For the first 13 weeks of its new year, JD posted organic sales growth of more than 15%.

Shares in the group have increased 30% so far this year, giving it a market capitalisation of £8.8bn.

Budget fashion retailer JD Sports said it expected profit to exceed £1bn (€1.1bn) for the first time this year as demand for trainers, joggers and hoodies from its younger shoppers keeps growing, despite a cost of living crisis.

In a trading update, JD has proved it is resilient to cost pressures, with many of its young consumers not yet burdened by household bills, while its relationships with Nike and Adidas means special access for its shoppers to the latest trends.