Britvic hails 'standout'  flavoured Ballygowan sales for boost ahead of key summer period

Britvic said consumers were still buying soft drinks despite the cost of living crisis

The company said that in Ireland, Ballygowan 'Hint of Fruit' secured €6m in sales, representing a share of the flavoured water drinks market here of 18%, a year after its launch.

The boss of Britvic has hailed the "standout" sales of flavoured Ballygowan waters in Ireland, and for Pepsi Max and Tango in Britain, for boosting profits at the soft drinks maker and supplier. 

Britvic  — which along with Ballygowan owns outright MiWadi and Robinsons, and distributes Pepsi, 7UP, and Lipton Ice Tea in Ireland and Britain under license with PepsiCo —  chief executive Simon Witherland also said in its half-year earnings report, the company had "mitigated" escalating costs inflation in 2022.