For fear or money, consumer giants are staying in Russia

While there are no Western sanctions on the everyday consumer sector, restrictions on Russian banks and individuals have made operating in the country more difficult.

Russia has clamped down on deals and now requires a 50% discount on any sale.  Picture: Konstantin Zavrazhin/AP

It’s been nearly a year since Russia invaded Ukraine, but shoppers in Moscow can still get Activia yogurt, Oral-B electric toothbrushes, and L’Oréal serums.

Some products are left over from the days before president Vladimir Putin sent troops across the border, but many goods continue to be supplied by American and European companies with outposts in the pariah state.