Adidas in talks to tap rival Puma for new CEO     

An appointment of Bjorn Gulden would ease investor concerns about the future of the German sportswear company

Kanye West in Hollywood, California, in 2016 when Adidas and West announced the future of their partnership, Yeezy. Adidas terminated their contract following antisemitic remarks and other erratic behavior by the rapper. Picture: Jonathan Leibson/Getty Images

Adidas is in talks with Bjorn Gulden from rival Puma to become the new chief executive of the larger German sportswear company as it seeks to revive its fortunes.

Mr Gulden is a “potential successor” to current CEO Kasper Rorsted, Adidas said in a statement.