Adidas ends partnership with Kanye West over ‘unacceptable’ remarks

Adidas said it expected the decision to have a “short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter”.

Adidas has ended its partnership with Kanye West (Jonathan Brady/PA)

Adidas has ended its partnership with Kanye West, describing the US rapper’s recent comments as “unacceptable, hateful and dangerous”.

The German sportswear company has faced pressure to cut ties with West, who has legally changed his name to Ye, over his antisemitic remarks on social media.