IRFU appoints advisers as it weighs launch of digital NFTs for Six Nations

'The IRFU and our partners in the Six Nations are looking at the whole area of NFTs, the work continues and we are keeping an open mind'

Six Nations Rugby Limited is asking its members to review all aspects of the potential project, including checking the arrangements with players to make sure the use of their images can be licensed.

The IRFU has appointed professional advisers to investigate the potential launch of digital NFTs, or crypto tokens, that the Six Nations Rugby Unions may use for a wide  range of commercial initiatives such as merchandising, season ticketing, and players’ images, the Irish Examiner has learned.

The initiative follows a request from the Six Nations Rugby Limited and comes despite the huge market collapse for crypto assets this year that severely knocked the value of the so-called non-fungible tokens, or NFTs, and various crypto currencies, such as the well-known Bitcoin.