Ryanair's €10 flash sales may not be seen for 'years'

Ryanair boss Michael O'Leary told the BBC this week that he doesn't think customers will see 'really cheap promotional fares' any time soon

"We think people will continue to fly frequently," O’Leary said in an interview this week. Picture: Jonathan Brady/PA Wire

The era of €10 Ryanair deals may be over, according to CEO Michael O’Leary.

Flash sales are a key element of the Irish air carrier’s business model, with promotional fares usually a regular occurrence on its website.