Fashion firms Boohoo and Asos face probes over potential 'greenwashing' advert claims

George at Asda is also under the spotlight as UN says clothing is responsible for up to 8% of all carbon emissions

Britain’s competition regulator will investigate whether fashion brands Asos, Boohoo, and George at Asda are misleading shoppers with their environmental claims as it scrutinises retailers for evidence of “greenwashing”.

The investigation comes as regulators heighten scrutiny of companies which may be exaggerating their green credentials in an attempt to woo climate-conscious consumers as well as billions of dollars from environmentally-focused investor funds.