Ladbrokes owner Entain makes Dutch push with €850m BetCity deal

Entain said BetCity's offering was highly complementary to its bwin and Party brands, which are awaiting approval to operate in the Netherlands.
Ladbrokes owner Entain makes Dutch push with €850m BetCity deal

Entain, which owns the Ladbrokes and Coral betting firms, said it would acquire BetCity from Sports Entertainment Media B.V. for an initial consideration of €300m.

British gambling group Entain agreed on Tuesday to acquire online sports betting and gaming operator BetCity in a deal worth up to €850m to build its presence in the Dutch market.

Entain said BetCity's offering was highly complementary to its bwin and Party brands, which are awaiting approval to operate in the Netherlands.

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