Virgin Media to pump in €200m as battle for high-speed services hots up

For consumers, there will be more choice and flexibility and greater speeds, said Paul Higgins, vice president of Virgin Media Ireland. 

Virgin Media Ireland plans to invest €200m to upgrade its customers to fibre.

Virgin Media Ireland said it plans to pump in €200m to upgrade all its customers to fibre, as the battle for high-speed broadband services with Eir, and other rivals, hots up.                  

The company — it has one million customers across its operations, which include broadband, television, landline phone, and mobile — said the plan had been in the pipeline for some time and will be rolled out across its network over the next three years.