UK regulator may still force JD Sports to sell Footasylum chain
JD Sports, which sells brands such as Nike, Adidas and Puma in its physical and online stores, has argued that the pandemic has intensified competition with the global brands as they expand their direct-to-consumer businesses.
Britain's biggest sportswear retailer JD Sports may still have to sell Footasylum to address concerns about higher prices and fewer discounts for customers, Britain's antitrust regulator has said after reassessing the deal.
The UK’s Competition and Markets Authority (CMA) launched an inquiry into the acquisition of Footasylum in 2019 shortly after it was completed and ordered JD Sports to sell it in May last year due to concerns about reduced competition.
