Google faces EU deadline to reset its search for flights and hotels      

Media giant has two months to improve the way it presents search results and explain how it ranks them 
Google faces EU deadline to reset its search for flights and hotels      

Google has been warned that it faces sanctions if its proposals are not sufficient. 

Google has two months to improve the way it presents internet search results for flights and hotels, and explain how it ranks these or face possible sanctions, the European Commission and EU consumer authorities have said.  

The world's most popular internet search engine has long faced scrutiny from antitrust enforcers and consumer groups around the world over its business practices, which in some cases have landed it with hefty fines.

The latest grievance centres on the prices on its services Google Flights and Google Hotels.

Final prices should include all extras

The final prices for these should include fees or taxes that can be calculated in advance, while reference prices used to calculate promoted discounts should be clearly identifiable, the Commission and national consumer watchdogs, led by the Dutch agency and a Belgian agency, said in a joint statement.

"EU consumers cannot be misled when using search engines to plan their holidays," EU Justice Commissioner Didier Reynders said.

We need to empower consumers to make their choices based on transparent and unbiased information. 

The agencies also told Google to revise the standard terms of its Google Store because some cases showed that traders have more rights than consumers.

If Google's proposals are not sufficient, the agencies will discuss the issue further with the company and may impose sanctions.

Google said in a statement: "We welcome this dialogue and are working closely with consumer protection agencies and the European Commission to see how we can make improvements that will be good for our users and provide even more transparency." 

• Reuters

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